Francis Forever lends itself well to a performance music video, as the song is sung with a lot of emotion and passion. The artist, Mitski, has also previously done music videos that were either performance or a hybrid between performance and narrative. Due to being an indie artist that sings about common experiences, her star persona is relatable and mature, which would be easy to replicate (as opposed to a mainstream star persona).

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This song specifically is about the experience of not being able to move on from a heartbreak and the conflicting thoughts as a result. Mitski expresses that she is torn between not caring what the world thinks of her, and being tied to what her ex lover thinks of her. Their relationship is signified by the changing seasons in the lyrics, where summer signifies the happy moments and autumn symbolizes the unwanted breakup.

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Overall, the music video for Francis Forever should demonstrate the large amount of passion and yearning expressed in such short duration for a song.  As there are musical elements of the rock genre present, a harsh lighting scheme may be used in the music video to convey the conflict she is feeling, especially towards the end of the song. The lyric 'I miss you more than anything' appears to be blurted out with desperation and the guitar solo intensifies, which would be a good moment to cut to closeups of the singer's face and instruments (if any).

 

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