I have chosen the final idea 'to the end of the road (and back)' because it is the most feasible out of the 3 ideas I have brainstormed - it would take the least time and resources to produce. If produced professionally, the cost would be 34,850HKD, while the other 2 ideas would have a higher cost than this due to added special effects or animation. They would also take more time to complete. Furthermore, I have chosen this idea because it definitely appeals to the target audience as it features a relatable narrative and characters that mirror the target audience profile. Interviews with the target audience have also confirmed that this idea appeals to them and they would be interested in watching it.